Primark has already launched its lookbook for spring summer 2017, and may not like us. Very feminine and sweet touches that blend the two opposite poles of trends: the most innocent romanticism with more urban chic and sporty style. Is that possible? Of course yes, and the brand shows us how.
Prints more girly part of the spring collection with gingham, flowers and even polka – dot tulle, reminiscent of the prints countryside of the 50s, with Brigitte Bardot and Tuscany.
The styling at leisure will continue compactions next season, ensuring the most comfortable time and off – road looks. Sports, caps, sweatpants and even surprising mixtures as business suits with graphic tees. Long live the sporty!
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The beauty of minimalism is that it never goes out of fashion, even embellishment, mix of prints and colors to be imposed on the runways. It is the simple and basic alternative, which always works. And if it works, why change it? That is what we have had to think of creative Primark, because the clean lines and neutral colors are the protagonists of the new campaign.