Ecology, fashion and art come together to create a collection inspired by the most significant pieces of the last three centuries of the history of haute couture, reinterpreted in a modern way by the low cost brand.
Artistic, contemporary, sustainable. The new collection H & M Conscious Exclusive 2016 is all enclosed in these three adjectives. His arrival next April 7 in select stores and online, coincides with the inauguration of the exhibition Fashion Forward: 300 years of Fashion at the Muse des Arts Decoratifs in Paris. The encounter between the fashion giant low cost and the historical archive of the museum was created a collection inspired by the most significant pieces of the last three centuries of the history of haute couture, reinterpreted in a modern key.
The unique combination of art and fashion has created exclusive items, the silhouette smooth as kaftans and skirts with bold lines, brocade coats echoing the fabrics of the eighteenth century, jacquard, lace blouses that evoke the fashion of the early ‘900, earrings from the forms art deco, long dress with prints Botticelli, processed shorts in a painting trompe l’oeil , the asymmetrical mini dress inspired by a painting by Gustave Moureau and slippers with bow reminiscent of those worn at the court of Louis XVI.
One of my favorite pieces is the asymmetrical mini dress inspired by a work of Gustave Moreau. I like the combination of sustainable fabrics and antique paintings. It is extraordinary to wear sustainable clothes but also perfect on the red carpet, “said Julia Restoin Roitfeld, daughter of Carine Roitfeld and the H & M campaign face.
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All manufactured strictly with sustainable material, the fabrics used include silk and organic cotton, hemp, recycled linen, polyester made from pet bottles and plastic bags from recycled, mixed Tencel fabrics, in addition to innovative materials such as recycled glass beads for embroidery. A major innovation is the use by H & M Denimite in creating some jewelry, a material derived from recycled denim is the first time that a company makes use of it in the fashion world.
“Sustainability in the accessories is one of the most difficult goals to reach – told Ann-Sofie Johansson, Creative Advisor H & M – because the processing itself of materials for jewelry, such as stones, metal parts and beads, usually requires the use of chemical agents. We are very pleased to have succeeded with both the recycled glass than with the innovative denimite, a material that looks like a stone, but it is made from recycled denim fibers, used for the first time in fashion”. Another interesting novelty is the inclusion in the collection of three dresses cheap wedding, the romantic lines and draped.
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Inspiration continues that which comes from art and achieves the fashion lifeblood that feeds it, enriching it. Perfectionism, attention to detail and refinement. But also courage, deep endless search, experimental use and free of materials. The contamination of the visual arts and architecture in the fashion world has always been so many, more or less explicit and complex, but still amazing. In the case of H & M Conscious the result is a collection that combines past, present and future, through the original texture and refined details.