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It is Fashion Week in London and the city is buzzing with creativity, innovation and downright craziness. From the sleek long bobs of the front row to the tousled waves of the off-duty models, there is a new way to wear your hair and show some serious style credentials: the hair choker.

Estimates that over 100m in orders will be placed

Leaving your hair tucked into a sweater became the surprise breakout hairstyle of the last few years for the fashion-conscious, but the choker is far more of a statement. Unapologetically edgy and the favourite of some of the hottest designers around, from Marc Jacobs to Dior, anything getting the official nod at fashion week must be good.

The British Fashion Council estimates that over 100m in orders is placed during London Fashion Week each year.

How to achieve the look

With the hair hanging loose, a variety of items and materials can then be looped around the neck, fixing the hair in place. Pull out a few loose strands at the front to frame the face and create those nonchalant, cool-girl vibes, or backcomb slightly at the crown and fix with a light mist of hairspray for instant I woke up like this glamour.

Pulling off the look

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The choker

The material you use can subtly alter the effect that your choker creates. An easy-going, 70s-inspired look can be achieved by using a skinny silk scarf, especially when paired with statement denim. Women’s designer jeans are a style staple and choosing a wide leg or skinny fit can completely alter whether the look is laid-back beach bum or jet-setting fashionista. Stockists such as http://www.cuba-clothing.com are well known for their body-flattering fit and numerous designers are creating styles that fit a range of heights and body types. A jewelled choker can draw attention to the underrated beauty areas of the throat and collarbone in addition to adding opulence to an outfit.

The choker need not be relaxed, however. Central Saint Martins graduate Christopher Kane, who was interviewed by the Telegraph when he was still a fresh 20-something, tied his models chokers with industrial cable ties. Together with slouchy knitwear and ethereal skirts, Kane achieve an unexpected and utterly modern clash of textures.

Grab a scarf or necklace – or cable tie – and try the hair choker trend today!