If you work in fashion, you already know that a few events shape the entire industry each year. MAGIC Las Vegas is one of them. It is one of the largest and most respected fashion trade shows in the world. Every fall, thousands of buyers, brands, and fashion professionals gather under one roof to discover what is next in style, sourcing, and retail.
Whether you are attending for the first time or returning for another season, this guide covers everything you need to know. From event dates and locations to tips for buyers and brands, you will find all the key details here.
What Is MAGIC Las Vegas?
MAGIC Las Vegas is a major fashion trade show held at the Las Vegas Convention Center. It is organized by Fashion by Informa and has been running for over 90 years. The event connects global retail buyers with leading brands across women’s wear, menswear, footwear, accessories, and more.
The show is not open to the general public. It is a business-to-business event designed for fashion industry professionals. Buyers, retailers, brand managers, sourcing specialists, and media representatives attend to do business, discover trends, and build relationships.
Additionally, the event runs alongside three other major shows: PROJECT, SOURCING at MAGIC, and OFFPRICE. This means attendees can explore multiple markets in one trip. That makes Las Vegas an unmatched destination during show week.
MAGIC Las Vegas Fall 2026: Key Dates and Location
The fall edition of MAGIC Las Vegas is scheduled for August 10 to 12, 2026. The event runs Tuesday through Thursday at the Las Vegas Convention Center.
Daily hours are as follows:
- Monday: 9AM to 6PM
- Tuesday: 9AM to 6PM
- Wednesday: 9AM to 4PM
However, for the August 2026 event, Tuesday through Thursday is the confirmed schedule. Always check the official website for any last-minute changes to timing.
The Las Vegas Convention Center is centrally located and easily accessible. It sits on the Las Vegas Monorail line, making it straightforward to reach from most major hotels on the Strip. Parking is also available for over 10,000 vehicles in surrounding lots.
Who Should Attend MAGIC Las Vegas?
The event is designed for a wide range of fashion industry professionals. You do not need to be a major retailer to attend. Here is a look at who benefits most from being there.
Retail buyers from boutiques, chain stores, e-commerce platforms, and department stores attend to discover new inventory. They come to find next season’s bestsellers and write orders directly on the show floor. Verified purchasers attend at no cost.
Brand owners and designers use the event to showcase collections to a large and engaged audience. Whether you are an emerging label or an established name, the show floor gives you direct access to buyers who are actively looking to stock new products.
Sourcing professionals attend to connect with manufacturers, suppliers, and service providers from over 40 countries. SOURCING at MAGIC runs simultaneously and covers the entire apparel and footwear supply chain.
Fashion lovers and media professionals also find value here. Trend forecasters, editors, and content creators attend to get a first look at what is coming next season. Influencers and press representatives are a regular part of the crowd.
What to Expect on the Show Floor
The show floor at MAGIC is vast. It spans over 500,000 square feet of exhibit space and features more than 2,600 brands from 45 countries. Navigating it well requires some planning.
The event is organized into distinct communities, each representing a different category or segment. These include:
- Trend and young contemporary women’s collections
- Modern sportswear
- Footwear and accessories
- Home, gifts, and beauty
- Size-inclusive brands
- Sustainable and eco-conscious brands
- Black-owned and woman-owned labels
- Emerging designers
- Kids and contemporary categories
This structure makes it easier to focus your time on the sections most relevant to your business. Therefore, reviewing the floor plan before you arrive is a smart first step.
Additionally, PROJECT runs in the North Hall and focuses on men’s premium contemporary apparel, footwear, and accessories. If menswear is part of your buying or brand strategy, this is worth visiting during the same trip.
Education, Panels, and Experiences
Shopping the show floor is only part of the experience. MAGIC Las Vegas offers over 50 free seminars and panels throughout the event. These sessions are led by industry experts and cover topics like trend forecasting, retail strategy, sustainability, and technology in fashion.
The education programming is especially valuable for newer professionals. It provides real-world insights that go beyond what you can learn in a showroom. However, even experienced buyers and brand veterans find the panels useful for staying current with industry shifts.
Networking events, curated matchmaking programs, and hosted buyer experiences are also part of the schedule. The Hosted Buyer Program offers VIP access and personalized scheduling for qualified retail buyers. This helps ensure that key buyers connect with the right brands efficiently.
A Guide for Buyers: How to Make the Most of Your Visit
If you are attending as a buyer, preparation is everything. The show attracts tens of thousands of professionals, so having a clear strategy helps you use your time well.
Before you arrive, register online through the official MAGIC website. Verified purchasers attend for free. You will need to provide documentation proving your connection to the fashion industry. This may include an active e-commerce website, tax registration, or recent purchase invoices.
Once registered, download the free MAGIC mobile app. It allows you to search the exhibitor list, filter by category, map your route across the show floor, and plan your schedule in advance.
Pack smartly. Before leaving your hotel, make sure you have your resale certificate and tax ID number, business cards, order forms, a laptop or tablet for processing orders, and your phone with a charger. These are the essentials for a productive day on the floor.
Additionally, take advantage of the retail matchmaking services. These programs connect you with brands that align with your buying criteria. They can save hours of searching by bringing the right exhibitors directly to your attention.
A Guide for Brands: How to Exhibit Successfully
If you are a brand looking to exhibit, the application process begins on the official MAGIC fashion events website. Applications are reviewed by the team, and you typically receive a response within a few days.
Once accepted, the Exhibitor Resource Center becomes your central hub. It contains everything you need to set up, prepare, and run your booth effectively during the show.
Here are some key tips for brands:
- Design your booth to attract attention quickly. Buyers walk past hundreds of booths. Make your display clear, organized, and on-brand.
- Prepare a digital line sheet so buyers can review your collection even after they leave your booth.
- Set measurable goals before the show. Know how many buyer appointments you want to book and which accounts you are targeting.
- Follow up within 48 hours of the event. The relationships built on the floor can fade quickly if not nurtured.
- Consider EDI compliance if you are targeting major retailers. Many large accounts require it.
Furthermore, the Business Solutions Center at MAGIC gives technology and service providers a chance to present tools that help fashion businesses grow. This is a valuable space for any brand or vendor targeting the industry’s operational side.
Travel and Hotel Tips for MAGIC Las Vegas
Las Vegas is a city built for large-scale events. However, planning ahead is essential. Hotels near the convention center fill up quickly during show week.
MAGIC’s official hotel provider, OnPeak, negotiates reduced rates for attendees. Booking through OnPeak early gives you access to the best prices and flexible cancellation options. Rates increase as the event approaches, so early booking is strongly advised.
Complementary shuttle service is available between select hotels and the Las Vegas Convention Center during show days. This is a convenient and cost-effective way to get around, especially if your hotel is slightly further from the venue.
Additionally, the Las Vegas Monorail stops directly at the convention center. It connects to several major resorts along the Strip, making daily travel to the show easy and affordable.
Why MAGIC Las Vegas Stands Out
Many fashion trade shows exist around the world. However, MAGIC Las Vegas stands apart for several reasons.
First, its scale is unmatched. With over 2,600 brands and more than 78,000 fashion professionals attending each season, it is one of the largest fashion marketplaces on the planet.
Second, it runs alongside PROJECT, SOURCING, and OFFPRICE simultaneously. This means one trip gives you access to women’s fashion, menswear, global sourcing, and discounted merchandise all at once.
Third, the community diversity is remarkable. The event celebrates and highlights international brands, sustainable labels, size-inclusive collections, minority-owned businesses, and emerging designers all under one roof.
Therefore, whether you are buying, selling, sourcing, or simply learning, MAGIC Las Vegas offers more value per day than almost any other fashion event in the calendar.
Conclusion
MAGIC Las Vegas is more than a trade show. It is where the fashion industry comes together to do business, discover trends, and build connections that last long after the event ends.
The fall 2026 edition runs August 10 to 12 at the Las Vegas Convention Center. It brings together buyers and brands from across the globe in one of fashion’s most energetic and productive environments. Whether you attend as a retail buyer hunting for next season’s bestsellers, a brand ready to grow its wholesale presence, or a fashion professional eager to learn and network, MAGIC Las Vegas has something meaningful to offer.
Additionally, with companion events like PROJECT, SOURCING, and OFFPRICE running simultaneously, the trip delivers exceptional value. Planning early, registering in advance, and going in with a clear strategy will help you get the most out of every hour on the show floor.
MAGIC Las Vegas is where fashion moves forward. Make sure you are part of it.
Frequently Asked Questions
Is MAGIC Las Vegas open to the public?
No. MAGIC Las Vegas is a trade-only event. It is not open to general consumers. Only qualified fashion industry professionals, including buyers, brand representatives, sourcing specialists, and approved media, are permitted to attend. All applicants must submit documentation to verify their connection to the fashion industry.
How do I register for MAGIC Las Vegas as a buyer?
Registration is done online through the official MAGIC fashion events website at magicfashionevents.com. Verified purchasers attend for free. You will need to provide supporting documents such as a business license, tax ID, active e-commerce website, or recent purchase invoices.
What types of brands exhibit at MAGIC Las Vegas?
MAGIC Las Vegas features over 2,600 brands from more than 45 countries. These include women’s trend and young contemporary labels, modern sportswear, menswear, footwear, accessories, beauty, and home goods. The show also highlights sustainable, size-inclusive, Black-owned, woman-owned, and emerging brands.
What should I bring to MAGIC Las Vegas as a buyer?
Bring your resale certificate and tax ID number, business cards, order forms, a charged phone, and a laptop or tablet for processing orders on the floor. Download the free MAGIC mobile app before you arrive to plan your route and schedule appointments in advance.
Can new or small brands exhibit at MAGIC Las Vegas?
Yes. MAGIC Las Vegas actively encourages emerging and independent brands to apply. The show includes dedicated communities for new designers and minority-owned labels. Brands of all sizes can apply to exhibit through the official website, where the team reviews applications and provides a response within a few days.
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