H & M fashion

H & M notes the balance between design and sustainability

Since 2013, we can bring our used clothing containers H & M. Clothing of any brand, any season, any size, and in any state of use. Not only are you recycling and helping the environment, but also you take a discount of $5 to take advantage of your next purchase. But you know what happens to all those clothes we left for recycling? For starters, H & M has several lines of recycled clothing, one super fashion called Conscious.

Which way do the garments we recycle at H & M take?

Garments, which are collected in containers, are sorted and reused or recycled, depending on its condition. Once customers have brought the clothes that no longer wants to stores, the partner company I: CO collects and classifies them into three categories:

  • Re-wear – garments that can be used again to be sold at thrift stores.
  • Reuse – old clothes and textiles will become other products, such as tea towels.
  • Recycle – everything else becomes textile fibers and is used for other uses such as insulation.
H & M fashion
Image Source: Google Image

Currently, one garment may contain up to 20% recycled fibers (recycled cotton or wool garments collected recycled) without loss of quality or durability. When other recycled material (mixed or pure) as used recycled polyester, a garment and can be now made of 100% recycled material.

But this is only the beginning, and as we report from the Department of Clothing H & M are working and innovating in technology to reuse and recycle all textile fibers : “We are working for that number to increase creating demand and investing directly in technological innovation. Fashion is too nice to end up in a landfill, our clothes deserves better.”

What future awaits you in recycling?

As we said Iratxe Fuente, the press department, “H & M acts in the long term and is guided by strong values. Wanting to make a positive contribution to the world, we work for social improvements and reduction of environmental impact throughout the cycle of life of our products.”

H & M fashion
Image Source: Google Image

The goal for the future is to “close the loop”, make all garments are made from recycled fabrics, which would limit the use of natural resources. “We want all the cotton we use comes from sustainable sources by 2020 (organic cotton, recycled cotton and Better Cotton)”.

H & M is one of the largest users of organic cotton in the world, so it has a responsibility in this regard. The process is complicated because it must be able to do without increasing manufacturing and allowing to remain viable their business idea: “fashion and quality at the best price in a sustainable manner”.

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In the fashion company they are optimistic and see a growing interest in this area, although there is still a long way to go, for to do more participant customer challenge. “In terms of circularity we cannot continue to consume raw materials as we do now. So if we want to remain successful from here to 10, 15 or 20 years you have to use a circular pattern. It is no longer just for a sustainable point of view but in terms of business. We want to lead the shift to the circular economy, but we cannot do it alone, we need the textile industry and become one.”

H & M fashion
Image Source: Google Image

Recycled clothes, pretty clothes

In addition, H & M shows with each new Conscious collection that recycled clothing can be just as beautiful and spectacular clothes not recycled. Join two opposing concepts such as fashion and exclusive responsibility is possible with these collections that are pure art. Some of these designs have even been paraded by red hand carpet such as Penelope Cruz.

H & M are very pleased to collections such as “Close the Loop” which are made from recycled cotton that is made from a collection of clothing stores. His campaign was a declaration of intent.

That is the way for clothes low cost is not just throwaway. Remember to always take it to recycle to get the circle closed and not end up in the trash.

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